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Financial Literacy for the Arab World

Turn financial literacy into real impact for your community.

MONEYSMART is a proven financial literacy platform built for the Arab world. We partner with banks, corporates, foundations, and educational institutions to design and deliver programs that build lasting financial confidence across every life stage.

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89%

Report better financial understanding

91%

Feel more confident making financial decisions

76

Net Promoter Score

Trusted By

Banks & Financial Institutions · Corporates · Educational Institutions · Foundations & NGOs · Government Bodies

Pioneering financial literacy across the Arab world since 2017

  • Designed for the Arab World
  • In-Person · Virtual · Hybrid
  • ·
  • English & Arabic
  • ·
  • SDG 4 & SDG 8 Aligned
Why Financial Literacy Matters

Financial illiteracy is a growing crisis. Your community deserves better.

The complexity of financial markets is at an all-time high. The consequences for the unprepared are severe. A financially literate community doesn’t just improve individual lives; it strengthens the entire financial ecosystem.

That’s why the organizations we work with treat financial literacy not as a box to tick, but as a meaningful investment in the people they serve.

Low financial wellness across communities

Most people lack the tools to plan, protect, and grow their money, regardless of income level or educational background.

One-off activations don't build lasting change

A single event creates awareness. A structured financial literacy program builds lasting behavior change and financial confidence.

Generic content misses the mark

Financial literacy programs built for Western audiences don’t reflect the economic realities and cultural context of the Arab world.

Measured social return on investment

In our 2017 Lebanon pilot, every $1 invested generated an estimated $2.96 in social value, as measured using the SROI methodology.
Source: MONEYSMART SROI Pilot Study, Lebanon 2017
Who We Work With

Built for organizations that invest in their communities.

We partner with organizations across the Arab world who see financial literacy as a meaningful, measurable commitment to the people they serve.

Banks & Financial Institutions

CSR programs, client financial literacy academies, and ambassador training that deepens community trust and brand impact.

Corporates

Employee financial wellness programs and CSR activations that demonstrate genuine commitment to your people and the wider community.

Foundations & NGOs

Scalable, impact-measured financial literacy models that align with your development mandate and build lasting community capacity.

Educational Institutions

Financial literacy bootcamps, school tours, and tailored programs that prepare students for real financial life beyond the classroom.

How We Work With You

Three ways to partner. One shared mission.

Whether you want us to run it, your team to own it, or something built entirely around your vision; we have a financial literacy model that fits.

Tier 01

We Deliver It

Our expert facilitators design and lead the full financial literacy experience. You bring the audience; we handle everything else, from content and facilitation to impact measurement.
  • Half-Day Workshops
  • Full-Day Bootcamps
  • 2-Day Intensive
  • School Tours
  • World Money Café
  • Financial Wellness Wheel
Tier 02

You Scale It

We equip your team with customizable toolkits and training to activate financial literacy independently; whether you have an existing initiative, are planning one, or are just beginning to explore the mission.
  • Facilitator Training
  • Activity Kits
  • Learning Materials
  • Facilitation Guides
  • Peer-to-Peer Models
Tier 03

We Build It Together

For partners who want something built entirely around their audience, culture, and goals. A full co-creation journey; from program design to train-the-trainer, live shadowing, and evaluation, until your team delivers independently.
  • Bespoke Program Design
  • Financial Academy Setup
  • Summer Camps
  • Train-the-Trainer
  • Monitoring & Evaluation
Financial Literacy Across Life Moments

Every life stage. Every financial challenge.

The MONEYSMART program is built around real life transitions; not abstract money concepts. Each track is tailored to the specific financial pressures, decisions, and mindset shifts that define that phase of life.
From high school students building their first money habits and navigating the digital world safely, to young adults earning their first paycheck, women in leadership investing with purpose, employees creating passive income through their passions, small business founders assessing and growing their ventures, families aligning on shared financial goals, and individuals ready to build a diversified investment portfolio; we meet every audience exactly where they are, in a language and format that resonates culturally and personally.

Teens

Ages 13–19

Youth

Ages 20–25

Women

Ages 25+

Employees

Ages 25+

Business

Ages 25+

Family

Ages 25+

Wealth

Ages 25+
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Signature Financial Literacy Experiences

Programs your audience won't forget.

Three signature formats that define the MONEYSMART experience; each built around a distinct methodology designed to ignite your financial journey and shift the way you think about money.

World Money Café

An immersive financial literacy dialogue format where groups of 8–10 participants rotate across 10 expert-led conversation tables in 10-minute intervals, each exploring a distinct money concept. Designed to spark meaningful exchange and collective financial insight at scale.

Financial Wellness Wheel

A 2-hour interactive workshop exploring the eight dimensions of financial wellness. Participants self-assess their current status, identify what’s holding them back, and leave with a clear, personalized action plan to improve their financial wellbeing.

Money Talks in Schools

A financial literacy activation for high school students built around 10 interactive activation centers, each addressing a different money concept through hands-on activities and guided discussion. Delivered by trained ambassadors under a CSR partnership model.

Proven Financial Literacy Impact

Impact You Can Measure. Change You Can Feel.

89%

of participants report better financial understanding

91%

feel more confident making financial decisions

76

Net Promoter Score; well above industry average

Social Return on Investment

$1 invested = $2.96 in social value

Measured using the SROI methodology in our 2017 Lebanon pilot program.
What participants say
“Engaging in discussions with experts around 10 interrelated money topics was a game-changer. Now, as I move out to pursue my higher education, I feel more confident managing my finances.”

Houssam W.

● MONEYSMART Teens

“A life-changing and empowering experience that gave me a new perspective on my personal finances and what I truly want my financial future to look like.”

Rania Kh.

● MONEYSMART Women

“I stopped seeing my salary as ‘not enough’ and started seeing it as a stable foundation. Today I leverage my passion for photography as a side income equal to my salary; and I’m investing both.”

Mohammad Q.

● MONEYSMART Employees

“My dream of making money in my sleep has been fulfilled.”

Sara T.

● MONEYSMART Wealth

Join the Financial Literacy Movement

Ready to make financial literacy your next impact initiative?

Tell us about your audience, your goals, and your timeline. We’ll come back with a tailored proposal; no obligation, no complexity.

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